| Why Chose a Custom Framer? |








| Treasured Images LLC 860-857-6705 Custom Framing & Photography 166 Smith Street, Groton, CT 06340 |
| What are you really getting when you use the services of a custom framer? Talent yes, and the knowledge and ability to select the proper framing materials for your particular project. This means helping you choose the right colors, the right frame style, and most importantly, the right materials to protect your art, photo or memorabilia. There’s the mat board, the frame, & the mounting materials to consider. And of course, the glass. In order to preserve, protect and get the most out of your artwork, you have some choices to make. And with a little knowledge, those choices will be very easy. |
| Some of life’s most precious memories are captured in the photographs that we take: a child’s first birthday, your parents’ 50th wedding anniversary, your daughter’s wedding. Yet, more often than not, we display these memories by simply placing the photo in a frame or sticking them on the pages of a self-adhesive album. While this treatment is appropriate for most snapshots, your truly special photos, especially those with historical merit or those that may be irreplaceable, deserve so much more. That’s where your custom framer can be of assistance. |
| Why A Custom Framer? If you were planning to build a new home for your family, would you ask the person working in the lumber department of your local home improvement store to draw up the plans? Or, if you were sick, would you ask the checkout person at your drug store to diagnose and treat your illness? Probably not. The same reasoning applies to your decision to use a custom framer's services. A professional picture framer is a person who has been formally educated to know how to preserve, protect and beautify works of art, regardless of their known value. |

| Designing Your Framing Package Although a good artistic eye is something that can't be taught, there are certain rules of custom framing which lead to good design that can. When followed, these guidelines, well known to your custom framer, produce a beautiful, well-balanced framing presentation that enhances the work of art without overpowering it. For example, did you know that the width of the mat border should never match the width of the frame? This tends to draw the eye away from the art they surround. Or that a poorly placed decorative element, such as a French line, can detract from the beauty of the finished package? Good design based on commonly accepted framing principles is one of the many reasons to custom frame. |
| Protecting Your Artwork Perhaps the best reason to custom frame your personal and well-loved works of art is that a professional picture framer has the skills and materials necessary to preserve and protect them as closely as possible to their original condition. Acid and lignin-free mat and mount boards contain no impurities which can damage the art they surround. Special UV-filtering glazing such as Tru-Vue Conservation Series Glass featuring TruGuard UV Protection can be used to protect art from the irreversible damage caused by light exposure. Professional picture framers have the training and skills required to use these materials to beautifully present your treasured items in a way that will not only enhance their appearance, but also protect them for your enjoyment for years to come. |
| Conservation Framing What is Conservation Framing? Put simply, conservation framing employs the use of materials that have been proven to protect and maintain art in as close to its original condition as possible. Ultraviolet light rays are one of the most dangerous elements that your artwork can encounter. It will not only cause your colors to fade to a mere shadow of their former glory, but will cause the materials themselves to begin to break down right in the frame. Conservation quality picture framing glass is specially formulated to protect framed works of art from the damaging effects of ultraviolet light. |
| Treasured Images is providing you this information because we believe in and practice Conservation Framing. It is important that you entrust your valuable framing projects only to a trained professional who cares about the conservation process, has experience and the necessary skills and techniques, and who is committed to using high quality conservation materials throughout your entire project. |